LOOMSTATE FOR JOEL TUDOR

American Rag Cie at Fashion Island Presents Loomstate for Joel Tudor…Harmony Amplifier

On May 28th, American Rag Cie’s Fashion Island store will officially launch Loomstate/Rogan’s newest endeavor: Loomstate for Joel Tudor…Harmony Amplifier with a special event from 6:30 – 9 pm featuring Rogan Gregory, Joel Tudor, American Rag’s founder Mark Werts, surf industry celebs and local hipsters. Open to the public!

Developed with and for two-time world champion surfer Joel Tudor, the exclusive capsule collection is a nod to Tudor’s well-traveled, yet effortlessly laid-back style. Loomstate –designed and co-created by this year’s CDFA winner Rogan Greogry –is known for utilizing certified organic cotton using socially and environmentally responsible methods of production, and this collection is no exception. Look for ‘60s inspired colorblock surf shorts, ultra-soft tees and hoodies featuring the Harmony Amplifier graphic, plus the Prophecy fit jean in the Harmony wash, which was made to simulate a pair of Loomstate jeans that Tudor wore nearly every day for 2 1/2 years.

American Rag Founder and proprietor Mark Werts says, “We are excited to launch the Loomstate for Joel Tudor… Harmony Amplifier collection at our store in Newport Beach. Loomstate/Rogan and American Rag share the relaxed beach culture that we embrace in Orange County and the new collection has the perfect mix of surfer casual and urban cool.”

Loomstate co-founder Scott Mackinlay Hahn explains the Loomstate/Tudor connection by saying, “Joel Tudor represents a cultural authenticity that we respect and admire. His style has long been an inspiration to our brand. If you have had the good fortune to watch the way Joel rides a surfboard you would see how he honors the roots of the sport in a naturally soulful and passionate way.”