THE ONE THING: Ray Ban Folding Wayfarer Sunglasses
In the past year, Ray-Ban Wayfarer shades have staged one hell of a comeback, even showing up on the likes of style-setters Sienna Miller and Mary-Kate Olsen. Read more
New Look: Boy by Band of Outsiders
A woman clad in a man’s button-down shirt has always been a classic icon of sexiness, and this fall, nothing represents that idea—that you can’t get more feminine than a touch of the masculine—better than Boy by Band of Outsiders. Read more
TALES FROM THE INTERWEB: ALPINESTARS
Alpinestars Launches Fall 2008 Clothing Site
Looks, “Fall Sneak Peak.”
Check out jackets, sweaters and sweatshirts, dresses and skirts, knit-tops, woven tops, jeans, handbags and wallets and accessories. Read more
THE BUCKLER*
Andrew Buckler teams up with Flaunt Magazine to produce a one of a kind fashion experience that included stilt walkers, fire-eaters, ring performers, and erotic dancers.
By Everette Perry
(*In Old French the term “Buckler” means The Boss, or it’s a small shield that was used during hand to hand combat.)
It was held in a one of Downtowns most elite venues The 740 Club. The Club is its own is a maze of little rooms, basements, and balconies. Read more
IT’S ELEMENTARY…
This is a must: Check out pro skater, Amy Caron, ollying over, not two, but three pro surfers on Phillip Island, Australia. Read more
MASQUERADE BIKINI BALL
Diane’s Beachwear held a fashion show themed ‘Masquerade Bikini Ball’ at Ritual in Hollywood this past Friday, June 6th, 2008. Read more
SLOW AND STEADY WINS THE RACE…
…invites you to check out their online store for new summer editions: shoes, shades and, you know, stuff. Read more
THE ONE THING: BAG LOVE
Artist Raymond Pettibon’s gestural combinations of text and drawing once illustrated bands such as Sonic Youth and Black Flag, and while Pettibon is far from forsaking his punk rock roots, he’s just as frequently focused on a thing altogether different but no less riotous: surfing. Read more
LOOMSTATE FOR JOEL TUDOR
American Rag Cie at Fashion Island Presents Loomstate for Joel Tudor…Harmony Amplifier
On May 28th, American Rag Cie’s Fashion Island store will officially launch Loomstate/Rogan’s newest endeavor: Loomstate for Joel Tudor…Harmony Amplifier with a special event from 6:30 – 9 pm featuring Rogan Gregory, Joel Tudor, American Rag’s founder Mark Werts, surf industry celebs and local hipsters. Open to the public! Read more
FOX EYEWEAR WINNER!
Congrats to Mariah Elaina Reiser from West Springfield, Pennsylvania, who won a pair of The Study Fox sunglasses for sending in a photo of herself riding. Read more
ROXY “FOLLOW YOUR HEART TOUR” PRESENTED BY SCHICK® QUATTRO FOR WOMEN® LAUNCHES
The next “heart” of Roxy will receive $10,000 to help follow their dreams and inspire others
Roxy is set to embark on a 12-location tour to inspire girls to go after their dreams.
The Roxy “Follow Your Heart” tour will extend from April to July 2008 visiting various college campuses and retail store locations. Roxy nominated a panel of inspirational women that will consist of eleven talented and determined people affiliated with the brand who have had the courage to pursue their individual passions. From surfers to CEOs to environmental activists, these women followed their hearts and found a path of surprises, struggle, and ultimately, success. At the tour’s conclusion in July, Roxy will select one lucky winner to receive an award of a $10K grant/sponsorship towards achieving their aspiration. The winner will be the embodiment of all that is Roxy – daring and confident, naturally beautiful and fun and alive.
Over the course of the season, Roxy, with partner Schick® Quattro for Women®, will tour six college campuses and six retail locations, sharing stories of encouragement. While Roxy representatives and the brand’s RV are on the road, they’ll conduct a search for the next heart of Roxy. By submitting their stories through a video submission online at Roxy.com, girls nationwide will be entered to win the “Follow Your Heart” contest! The girl with the most inspirational story (as determined by Roxy) will be given this financial sponsorship supplying them with the tools to take the next step in following their dream.
A long-standing partnership, Roxy and Schick® Quattro for Women® both strive to fulfill the dreams of young women everywhere. Whether those dreams are top-performing apparel and accessories or top-performing razors, women are always top of mind for Roxy and Schick® Quattro for Women®.
Roxy’s “Follow Your Heart” women include:
Charlotte Sometimes Upon finishing high school, Charlotte wrote over 100 songs. She is now set to debut her new album, “Waves & the Both of Us”, May 6, 2008 by Geffen Records. Charlotte is also the first singer-song writer ever to be invited to participate in this year’s Warped Tour. www.charlottesometimesmusic.com.
Sofia Mulanovich Roxy team surfer and native of Peru, Sofia won the 2004 World Championship title in her second year on the tour and just won the Roxy Pro Gold Coast title in March.
Lisa Andersen A legendary Roxy team surfer, Lisa has blurred the distinction between men’s and women’s surfing by winning four world titles. Lisa is now Roxy’s official Global Ambassador, representing the brand and the image of women’s surfing around the world.
Amber Stackhouse After mastering her snowboarding skills as Roxy team rider, Amber tackled a new career as a filmmaker. Creating Misschief Films with fellow pro-rider Fabia Gueebler, she produces the best-selling women’s snowboard films.
Katie Wright Pere Director of events for Jack Johnson’s Kokua Hawaii Foundation, Katie plans the popular Kokia Music Festival and spearheads grassroots efforts to encourage beach-saving behavior.
Erica Leite Representative from the breast cancer awareness and prevention foundation, Keep A Breast, Erica travels the world attending music festivals, art shows and snowboard contests.
Dana Dartez Driven by her love of fashion and surf culture, Roxy’s Creative Director for apparel and accessories applies her vision to all things Roxy.
Corinne Mayer Graphic artist creating Roxy art by day and her own line of shoes and skateboard decks by night.
Natalie Linden Writer for Roxy’s new book, Surf Girl Roxy, Natalie has interviewed more than 35 past, present and future Roxy athletes. She travels and types her way through countries and assignments from San Francisco to Estonia.
Maritxu Darrigrant Roxy Europe’s much-loved Marketing Director, Maritxu has the pleasure of pursuing all the things she loves: surf, snow, travel and inspiring young women to get outside.
Carol Christopherson President of Roxy and Quiksilver Retail, Carol’s favorite part of her job is mentoring. She loves helping young designers develop and express their vision.
Tour Schedule:
April 10th Charlotte Sometimes kicks off Roxy’s Follow Your Heart Tour with VIP concert in Los Angeles.
April 18th University of South Carolina
April 22nd Old Dominion
April 25th University of Miami Ohio
May 5th University of Arizona
May 7th University of California, San Diego*
May 12th CSU Fresno
June 6th & 7th Irvine Spectrum Main Place
June 13th & 14th Nordstrom Bellevue, Seattle, WA
June 20th & 21st Mall of America, Minneapolis, MN*
June 27th & 28th Quiksilver/Roxy Store, Detroit, MI
July 11th & 12th Ron Jon Cocoa Beach, FL
July 18th & 19th Roosevelt Field Mall Long Island, Garden City, NY
***Check out Roxy.com for additional information or to submit a video application to become the Roxy Follow Your Heart winner.
BIRDS OF A FEATHER
Growing up in Southern California has its perks, and one of the biggest, of course, is the weather. Read more
JOY BRYANT’S TRAVEL ESSENTIALS
Joy Bryant has quite the resume: She attended Yale; as a model, she strutted the catwalk in Paris, Tokyo, and New York; and as an actress, she appeared in Get Rich or Die Tryin’, Bobby and, most recently, Welcome Home Roscoe Jenkins. Read more
VANS NAMES APRIL VITKUS AS DIRECTOR OF GIRLS MARKETING
Vans has announced the hiring of April Vitkus to Director of Girls Marketing. Vitkus has extensive marketing, retail and sales experience amassed over several years at established and emerging fashion labels and is an important addition to the Vans team as the Brand continues its progression of the Vans Girls business. Read more
DESIGN FOR HUMANITY, JUNE 4
On June 4th Billabong’s 2nd Annual Design For Humanity event opens with a Billabong swim fashion show featuring music spun by DJ Steve Aoki. In addition to the fashion show, the evening will showcase an art show including a photo gallery sponsored by Surfing magazine. Immediately following the runway show will be a live concert, band name to be announced. This is a one-night benefit at the Avalon/Spider Club located at 1735 Vine Street in Hollywood. Doors open at 8 PM.
Tickets go on sale mid May with 100% of the proceeds donated to Surfrider Foundation. Tickets sell for $30 each and $35 at the door. Space is limited; sign up to receive a presale ticket alert at designforhumanity.com
